Apple's iPhone Strategy
Rory Sutherland discusses Apple's iPhone strategy, including the importance of customer focus and the misconception around producing lower-cost versions. He highlights the higher status of owning a previous model and shares an anecdote about celebrity non-assholery involving Kiefer Sutherland.In this clip
From this podcast
The Danny Miranda Show
#227: Rory Sutherland – The Wise Philosopher of Marketing & Ideas
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