#351: Sean Oulashin – Overcoming The Algorithm

Algorithm Struggles

Sean Oulashin shares his tumultuous experiences with social media algorithms, particularly on Instagram. He describes a period of significant follower loss, attributing it to algorithm changes rather than personal failings. Sean reflects on the emotional toll this took on him, likening it to a conspiracy theory moment when Meta's systems went down, affecting his content's reach 1. Despite the challenges, he has shifted his mindset to focus on creating impactful content for a dedicated audience rather than chasing numbers 2.

I would rather impact 100 people in a way that makes them so dedicated to me and followers of me.

--- Sean Oulashin

This shift in perspective has allowed him to continue his creative journey with renewed purpose.

   

Viral Experiments

Sean's journey into viral content creation began as an experiment on TikTok, aiming to test the platform's potential for growth. He initially focused on producing visually appealing videos with simple messages, which quickly gained traction and led to a significant following 3. This success on TikTok encouraged him to replicate the strategy on Instagram, where he experienced another surge in popularity. However, Sean acknowledges the ongoing struggle to balance authenticity with the demands of virality 4.

It went from experiment to something that I needed to something that was very hard to do, but something I still love to do.

--- Sean Oulashin

His story highlights the complexities of navigating social media platforms while staying true to oneself.