Pay per Attention
Luis Leiva discusses the concept of pay per attention in advertising, proposing a new model that charges advertisers only when people truly pay attention to their advertisements. This model is particularly beneficial for high-value customers who prioritize brand visibility over clicks. The paper shows that the pay per attention model is at least as effective as existing pay per click or pay per impression models, offering a fairer and more accurate approach to measuring advertising success.In this clip
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