The Future of Television
Anthony discusses the future of television, highlighting the shift towards video streaming and the rise of connected television (CTV). He explains how linear television will need to evolve to become more CTV-like, offering advertisers the same level of precision and targeting as the digital ecosystem. Anthony also emphasizes the importance of data interoperability, universal reconciliation, and combating fraud in advanced TV environments.In this clip
From this podcast
Data Skeptic
Internet Advertising Bureau Media Lab
Related Questions
Is streaming just becoming cable again, as Julia Alexander suggests in the clip "Fragmented Sports Streaming" from the episode State of Play: Streaming, Cable Bundles, and the Media and the clip Streaming's Future Impact?
Is streaming just becoming cable again, as Julia Alexander suggests in the clip "Fragmented Sports Streaming" from the episode State of Play: Streaming, Cable Bundles, and the Media, and the clip Streaming's Future Impact?
Is streaming just becoming cable again, as Julia Alexander suggests in the clip "Fragmented Sports Streaming" from the episode State of Play: Streaming, Cable Bundles, and the Media and the clip Streaming's Future Impact?