Ad Personalization Challenges
Targeting individuals for ad personalization is complex, as it requires reconstructing realistic user profiles, which is difficult without actual user data. Instead, the focus shifted to content-based targeting by scraping YouTube videos while controlling for location and time. The study aimed to analyze ads related to conspiracy theories by using a curated list of videos, highlighting the intricacies of ad delivery and the challenges in establishing a control set.In this clip
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Data Skeptic
Monetization of Youtube Conspiracy Theorists
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