Published Sep 19, 2022

The Harms of Targeted Weight Loss Ads

Ph.D. student Liza Gak delves into the detrimental effects of targeted weight loss ads through her qualitative research at UC Berkeley, highlighting their psychological impact on vulnerable communities and underscoring the necessity for data transparency and user empowerment in digital advertising.

Episode Highlights

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Episode Highlights

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Dexa/Kyle Polich

The Harms of Targeted Weight Loss Ads

Topics covered

Popular Clips

Harm in Targeted Ads

Weight Loss Advertising

Targeted Weight Loss Ads

Privacy Shift Ahead

Weight Loss Advertising

Qualitative Data Analysis

Data Transparency Impact

Cybersecurity Compliance Evolution

Online Privacy Insights

Online Weight Loss Advertising

Episode Highlights

Qualitative Research Methodology

Data Transparency Issues

Harmful Weight Loss Ads

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Data Skeptic: Ad Tech

Ad Network Tomography

Algorithmic PPC Management

Introduction

Nano-targetted Facebook Ads

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Contest Announcement

Ad Targeting in Amazon Smart Speakers

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Survey Design Working Session

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Adwords with Unknown Budgets

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The Harms of Targeted Weight Loss Ads

Topics covered

Popular Clips

Episode Highlights

Qualitative Research MethodologyLiza Gak, a Ph.D. student at UC Berkeley, discusses her research on the harmful effects of targeted weight loss ads. She shares her innovative interview techniques and thematic analysis process to uncover the nuanced impacts of these ads on vulnerable communities.

Qualitative Research Methodology

Data Transparency IssuesThe discussion shifts to user data control and transparency in advertising, focusing on empowering users and enhancing privacy. Liza Gak shares insights on current challenges and potential solutions for a more transparent digital environment.

Data Transparency Issues

Harmful Weight Loss AdsLiza Gak examines the harmful effects of targeted weight loss ads, emphasizing their lack of scientific rigor and insidious targeting methods. She highlights the psychological impact on vulnerable individuals, particularly those with histories of disordered eating.

Harmful Weight Loss Ads

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