Millennial Homeownership Trends
Millennials are increasingly entering the homeownership market, favoring walkable urban areas over traditional suburban homes. This shift presents unique challenges and opportunities for brands, particularly in adapting products to meet the values-driven expectations of this generation. Emphasizing quality and sustainability, companies can foster trust and loyalty while exploring innovative business models that prioritize regeneration over extraction.In this clip
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Decoder with Nilay Patel
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