Media's Evergreen Dilemma
The conversation dives into the motivations behind major publishers targeting evergreen content, like product reviews, to dominate search results. Mia highlights how sites like CNN leverage affiliate ads to generate revenue, while raising questions about the sustainability of this approach. The tension between maintaining journalistic integrity and playing the SEO game is palpable, as the need for quick, cheap content clashes with the values of quality reporting.In this clip
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