Marketing Personalization Revolution
Marketers in small businesses often wear multiple hats, with the owner typically handling marketing until the team grows. Segmentation has been a traditional approach to target audiences, but with advancements in AI, hyper-personalization is now possible, allowing marketers to craft tailored messages for individuals rather than groups. This shift is essential for driving better engagement and revenue outcomes.In this clip
From this podcast
Decoder with Nilay Patel
Mailchimp CEO Rania Succar on culture, acquisitions, and how big 'small business' really is
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