YouTube Originals Strategy
The discussion highlights the unique positioning of YouTube Originals within the platform, emphasizing the importance of authenticity and personality in content. Susan explains the evolution of their strategy, noting the dedicated space for originals to enhance discoverability. Additionally, she elaborates on the concept of community, underscoring the two-way communication between creators and fans, which is a hallmark of digital platforms.In this clip
From this podcast
Decoder with Nilay Patel
Recode Decode: YouTube CEO Susan Wojcicki (Live at Code Media 2018)
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