Food Transparency Revolution
Jonathan emphasizes the importance of transparency and traceability in food sourcing, highlighting that his restaurants aim for nearly 100% traceability compared to the industry average of 20%. He discusses how this commitment fosters trust with customers, who appreciate knowing the origins of their meals. Additionally, he reflects on competition in the fast-casual space, noting that educating consumers on healthier options is key to expanding the market.In this clip
From this podcast
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Related Questions
How did Sweetgreen co-founders transform and grow the company in the episode Local veggies, national scale: Sweetgreen co-founders and the clip Scaling with Purpose?
How did Sweetgreen co-founders transform and grow the company in the episode Local veggies, national scale: Sweetgreen co-founders and the clip Scaling with Purpose?
Is locally sourced food better for you?