Yelp's Commerce Evolution
Yelp is expanding its platform beyond just finding local businesses to facilitating transactions, including reservations and purchases. With a focus on disrupting the traditional reservation model dominated by Opentable, Yelp's new product offers a flat-rate pricing structure, which many restaurateurs find more equitable. This shift signifies Yelp's commitment to enhancing the dining experience while addressing the needs of both consumers and businesses.In this clip
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Decoder with Nilay Patel
Recode Decode: Jeremy Stoppelman, Yelp CEO
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