Celebrity Game Dynamics
Niccolo discusses the evolution of celebrity-driven games, highlighting how Kim's social following surged from 70 million to 130 million through their partnership. He emphasizes the shift towards creating permanent gaming experiences akin to TV channels, offering fans constant access to their favorite stars. The conversation also touches on the dominance of female celebrities in building substantial social media followings, with a focus on the music industry.In this clip
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Decoder with Nilay Patel
Recode Decode: Niccolo de Masi, Glu CEO
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