Launching During a Pandemic
Rare Beauty, founded by Selena, launched in September 2020 amid the pandemic, focusing not only on beauty but also on destigmatizing mental health through its Rare Impact initiative. With a small team, they navigated significant challenges and pivots while growing from a handful of employees to nearly 80. The brand's commitment to social impact is reflected in its fundraising efforts, with a portion of sales dedicated to the Rare Impact fund.In this clip
From this podcast
Decoder with Nilay Patel
How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch
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