Marketing with Selena
The conversation dives into the unique marketing dynamics surrounding a celebrity brand, emphasizing the significance of Selena's song "Rare" as a branding cornerstone. There's a candid discussion about the complexities of using her music in promotions, balancing the benefits of her massive platform with the challenges of licensing. Additionally, the impact of online harassment and community management is highlighted, showcasing the dual-edged nature of digital platforms in today's landscape.In this clip
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