EV Market Dynamics
Thomas emphasizes the importance of brand desirability in car purchases, asserting that fascination drives consumer decisions more than economics. While acknowledging the slower-than-expected growth of the EV market, he remains optimistic about its future, comparing skepticism about EV adoption to climate change denial. He believes that the superior driving experience of electric cars will ultimately lead to increased market share year after year.In this clip
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Decoder with Nilay Patel
Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown
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