Overcoming Skepticism
Ethan reflects on his journey from a stable career in energy to launching a plant-based meat company, emphasizing the importance of overcoming personal skepticism and societal expectations. He shares insights on the challenges of branding, highlighting the struggle to find the right terminology that resonates with consumers while distancing his product from traditional meat substitutes.In this clip
From this podcast
Decoder with Nilay Patel
The business of meatless meat with Beyond Meat CEO Ethan Brown
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