Market Dynamics Shift
Ethan shares how the pandemic dramatically altered the balance between retail and food service for Beyond Meat, shifting from 50/50 to 88% retail. He emphasizes the importance of quick serve restaurants in delivering a familiar consumer experience while also highlighting the necessity of retail to control brand narrative. The unpredictable nature of consumer behavior during the pandemic posed significant challenges, particularly in managing inventory.In this clip
From this podcast
Decoder with Nilay Patel
The business of meatless meat with Beyond Meat CEO Ethan Brown
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