Podcasting Ad Trends
Podcasting ad revenue may be down slightly, but overall podcasting is thriving with significant growth. The competitive landscape has shifted, with many advertisers still exploring their options, particularly in programmatic buying. Direct sales remain crucial, especially when it comes to unique host-read ads that resonate with audiences, highlighting the ongoing tension between traditional advertising methods and emerging technologies.In this clip
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Decoder with Nilay Patel
SiriusXM’s 360 strategy with CEO Jennifer Witz
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