Ad Strategies Unpacked
Jennifer discusses the evolving landscape of podcast advertising, emphasizing the importance of bespoke campaigns and the value of live events. She highlights Pandora's potential as a competitor to platforms like Spotify and YouTube, leveraging first-party data to enhance targeted advertising. With a focus on improving listener experience, there are exciting developments on the horizon for both Pandora and SiriusXM.In this clip
From this podcast
Decoder with Nilay Patel
SiriusXM’s 360 strategy with CEO Jennifer Witz
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