Automotive Software Control
Automakers are navigating the balance of control while integrating tech solutions, as flexibility in design becomes crucial. Jennifer highlights the importance of consumer demand, especially from affluent customers, in ensuring that services like SiriusXM are seamlessly integrated into new EVs. As the industry shifts towards more software-centric solutions, the expectation for a user-friendly interface remains high.In this clip
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SiriusXM’s 360 strategy with CEO Jennifer Witz
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