Upgradeable Vehicles
Jim discusses Ford's approach to creating upgradeable vehicles, emphasizing the importance of iconic software experiences over outdated features. He hints at the exciting capabilities of future models, including the potential for enhanced performance in the new Raptor, while also acknowledging the ongoing engineering and certification processes. The conversation highlights Ford's commitment to insourcing digital experiences and adapting to the evolving automotive landscape.In this clip
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Ford CEO Jim Farley on building the electric F-150 — and reinventing Ford
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