Streaming Strategy Insights
Julia discusses the strategic approach Disney takes in selecting films for streaming, emphasizing the importance of targeting specific audiences that may not attend theaters. She highlights "Hocus Pocus 2" as an ideal streaming film, designed for home viewing rather than global theatrical release. Additionally, she draws parallels with Netflix's success in producing low-cost, audience-friendly content, suggesting a need for experimentation with films across different platforms.In this clip
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