Software and Differentiation
Herbert discusses the shift towards a unified software stack across brands, allowing for economies of scale while maintaining brand differentiation. He emphasizes the importance of collaborative decision-making, valuing diverse opinions to arrive at the best solutions. This approach not only fosters innovation but also ensures that each brand can still cater to its unique identity and market segment.In this clip
From this podcast
Decoder with Nilay Patel
Can CEO Herbert Diess reinvent Volkswagen with EVs and software?
Related Questions