Direct Customer Engagement
Herbert discusses the transformative shift in connecting directly with customers, revealing insights into their preferences and needs. This newfound access not only enhances customer understanding but also opens up commercial opportunities, particularly in improving residual values of cars. Emphasizing the potential for growth, he acknowledges the challenges of acquiring new skills but believes the benefits far outweigh the risks.In this clip
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Decoder with Nilay Patel
Can CEO Herbert Diess reinvent Volkswagen with EVs and software?
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