Marketing Strategies Today
Brands are facing diminishing returns in mass marketing, prompting a shift towards targeting specific segments at critical moments in the purchasing journey. Bidding on brand names alone won't expand awareness; instead, brands must find innovative ways to inspire potential customers early on. The conversation also touches on the importance of supporting merchants without encroaching on their territory, highlighting the delicate balance in the competitive landscape.In this clip
From this podcast
Decoder with Nilay Patel
Recode Decode: Ben Silbermann
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