Professional Identity Online
Sharing on LinkedIn is about building a professional identity rather than chasing virality. Users see their profiles as a showcase of their thought leadership and values, emphasizing authenticity in personal marketing. Unlike other social networks that favor ephemeral content, LinkedIn thrives on the lasting impact of professional interactions.In this clip
From this podcast

Decoder with Nilay Patel
‘We might be wrong, but we’re not confused’: how Tomer Cohen, chief product officer at LinkedIn, figures out what works best
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