Attribution Challenges
The discussion reveals the current limitations in attribution technology, particularly at a pixel level, prompting a reliance on content performance over time as a proxy for quality. As the landscape evolves, the effectiveness of generative tools versus traditional licensing remains uncertain, with time efficiency being a critical factor for customers seeking authentic content. The conversation hints at an ongoing exploration of better methodologies in the future.In this clip
From this podcast

Decoder with Nilay Patel
Getty Images CEO Craig Peters has a plan to defend photography from AI
Related Questions
Can AI tools improve product images as discussed in the episode Getty Images CEO Craig Peters has a plan to defend photography from AI and the clip AI Image Generation?
Can AI tools improve product images in the episode 9 Business Ideas To Profit From The 2022 A.I. Gold Rush (Using Dall-E & GPT3) (#376) and the clip AI in Photography?