Supply Chain Challenges
Ryan shares the complexities of building a software company in the freight industry, highlighting the "chicken and egg" problem of needing customers to secure better rates while also needing better rates to attract customers. He emphasizes the importance of developing software that meets client needs, which ultimately drives business growth and attracts major players in the market. The journey has involved continuous iteration and learning over more than a decade.In this clip
From this podcast
Decoder with Nilay Patel
Can software simplify the supply chain? Ryan Petersen thinks so
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