Shaving Market Insights
Many customers are hesitant to use razors, often misled by multi-blade marketing. A significant portion of sales comes from social connections and targeted promotions, particularly in urban settings. Surprisingly, the customer base includes a diverse demographic, with a notable percentage being white men and millennials, leading to higher average ticket sizes compared to competitors. The focus remains on being in the right stores to attract new customers and elevate the shaving category.In this clip
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Decoder with Nilay Patel
Recode Decode: Tristan Walker, CEO, Walker & Company
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