Advertising's Broken Promise
The conversation delves into the effectiveness of targeted advertising on platforms like Facebook and Twitter, questioning whether the promise of reaching specific consumer demographics truly holds up. It highlights the tension between the past successes of companies like BuzzFeed and Gawker, which thrived on capturing attention, and the current uncertainties driven by evolving data privacy policies. The discussion leaves listeners pondering the future of internet advertising amidst these shifts.In this clip
From this podcast
Decoder with Nilay Patel
The social media age for news is over. Former BuzzFeed News editor Ben Smith on what’s next
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