Audience Insights
The discussion highlights the contrasting audience engagement strategies of Buzzfeed and Gawker, with Gawker's brand enduring through its sharp, targeted content. Buzzfeed, while reaching a broader demographic, primarily focused on millennial women and their interests, including impactful journalism that resonated with their core audience. Noteworthy investigations, like those surrounding women's rights and the complexities of online culture, exemplify how Buzzfeed aimed to connect deeply with its readers.In this clip
From this podcast
Decoder with Nilay Patel
The social media age for news is over. Former BuzzFeed News editor Ben Smith on what’s next
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