Blending Ad Strategies
Greg discusses the unique position of combining the creativity of TV advertising with the precision of digital marketing. He emphasizes the importance of creating a premium space that appeals to advertisers while addressing the challenges of conversion in a streaming context. The conversation highlights the contrasting dynamics between platforms like TikTok and Netflix, particularly regarding consumer behavior and shopping capabilities.In this clip
From this podcast
Decoder with Nilay Patel
Netflix co-CEO Greg Peters on the streamer's shifting culture and where ads, AI, and games fit in
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