Ad Load Strategies
Greg discusses the delicate balance of ad load, emphasizing that while it is a lever available to them, it should be used cautiously. He believes that reducing ad load can enhance user experience and increase the value of each ad slot, ultimately benefiting both users and advertisers. The focus is on building a more effective ad server and learning from the process to improve brand affinity and awareness.In this clip
From this podcast
Decoder with Nilay Patel
Netflix co-CEO Greg Peters on the streamer's shifting culture and where ads, AI, and games fit in
Related Questions