Polestar's Unique Strategy
Polestar operates with a lean team of around a thousand employees, leveraging contract manufacturing and engineering to maintain an asset-light model. This approach allows for rapid decision-making and innovation, distinguishing Polestar from traditional automakers like Volvo. The choice to launch high-end models first reflects a strategic focus on premium offerings, despite the growing demand for mainstream electric vehicles.In this clip
From this podcast
Decoder with Nilay Patel
Can Polestar design a new kind of car company?
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