Rethinking Automotive Design
Thomas reflects on the bold decisions that shaped Volvo's direction, from embracing a four-cylinder strategy to pioneering touchscreen technology. He emphasizes the importance of redefining what premium means, opting for innovative materials over traditional leather. Despite skepticism from peers, he remains proud of the unique design and success of models like the Polestar 2, showcasing the value of taking risks in a competitive industry.In this clip
From this podcast
Decoder with Nilay Patel
Can Polestar design a new kind of car company?
Related Questions