Griddle Phenomenon
The rise of Blackstone griddles during the pandemic showcases the power of social media in driving product popularity. Roger, the inventor, navigated the challenges of startup life, from finding the right market fit to competing against industry giants. The discussion delves into branding, customer loyalty, and how the griddle serves as a platform for additional products, highlighting the innovative spirit behind this viral sensation.In this clip
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How Blackstone became the darling of grill TikTok with CEO Roger Dahle
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