Viral Marketing Insights
Roger reveals that despite significant spending on traditional advertising, word of mouth remains the top way people discover Blackstone products. The rise of TikTok has amplified this organic buzz, as users share their cooking experiences and inspire others to inquire about the brand. He emphasizes the importance of social media feedback in product development, highlighting how customer creativity often leads the way in innovation.In this clip
From this podcast
Decoder with Nilay Patel
How Blackstone became the darling of grill TikTok with CEO Roger Dahle
Related Questions