Grocery Delivery Insights
Apoorva discusses the strategic focus on leveraging existing grocery stores for efficient delivery, emphasizing that there’s a store within a short distance for most households. He highlights the potential of advertising revenue as a significant income source for Instacart, aiming to create a targeted advertising platform akin to AdWords for groceries. This innovative approach could ultimately help reduce prices for consumers.In this clip
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Recode Decode: Square CFO Sarah Friar and Instacart CEO Apoorva Mehta
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