Luxury and Desire
Scott argues that Apple has transformed itself into a luxury brand, appealing to fundamental human instincts like love, consumption, and sex. He emphasizes that companies must identify which of these instincts they cater to in order to maximize value. The conversation explores the balance between utility and entertainment, with a focus on how appealing to more irrational decision-making can lead to higher profit margins.In this clip
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Decoder with Nilay Patel
Recode Decode: Scott Galloway, author, “The Four”
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