Marketing Musical Revolution
Jeffrey discusses the contrasting receptions of "Rent" and "In the Heights," highlighting how age and cultural perceptions influenced audience enjoyment. He reflects on the unique marketing strategies behind "Hamilton," emphasizing the comfort provided by its historical figures while subverting expectations through diverse casting and innovative expression. The conversation reveals the power of social media in shaping audience awareness and engagement.In this clip
From this podcast
Decoder with Nilay Patel
Recode Decode: "Hamilton" producer Jeffrey Seller
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