Streaming Strategy Insights
Julia discusses the delicate balance new streaming services must strike between generating hype with fresh content and retaining subscribers through a robust back catalog. She highlights the importance of understanding audience demographics, particularly the untapped potential of young women and underserved audiences, urging platforms to diversify their offerings beyond established franchises like Star Wars.In this clip
From this podcast
Decoder with Nilay Patel
Is streaming just becoming cable again? Julia Alexander thinks so
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