Swiping Psychology
The conversation dives into the psychology behind Tinder's swipe feature, revealing how it was influenced by psychological studies on addiction and behavior. Jonathan discusses the concept of variable reward schedules, likening users to pigeons in a Skinner box, where the thrill of matching creates a dopamine rush that keeps them engaged. This exploration highlights the addictive nature of swiping and the deeper implications of gamification in dating apps.In this clip
From this podcast
Decoder with Nilay Patel
Recode Decode: 'Swiped' director Nancy Jo Sales
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