Polling and Politics
Mark discusses the evolution of polling from political campaigns to corporate consulting, highlighting how strategic messaging helped shape the narrative during the 1996 presidential race. He reflects on the challenges faced by Microsoft during antitrust proceedings, emphasizing the company's initial lack of political savvy and the eventual shift in strategy that helped rebuild its image after a series of legal setbacks.In this clip
From this podcast
Decoder with Nilay Patel
Recode Decode: How 'Microtrends' affect everything, from marriage to Trump
Related Questions