Streaming Strategy Unveiled
NBCUniversal is breaking down silos to create a unified programming strategy across its broadcast, cable, and streaming platforms. With a focus on collaboration, the marketing teams are leveraging a cross-promotional initiative called Symphony to enhance visibility for shows like "Fight Night." Additionally, the consolidation of tech and product teams under a global streaming platform aims to streamline efforts and improve the user experience across services like Peacock and Now TV.In this clip
From this podcast
Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable
Related Questions