Product Management Insights
Apple’s unique approach to product management emphasizes storytelling alongside traditional roles, highlighting the importance of understanding customer value. At GM, the integration of hardware, software, and services creates a complex landscape where product managers and marketers must collaborate closely. The discussion reveals how diverse vehicle capabilities, like the Hummer EV and the CT5V Blackwing, require a unified vision and expertise to drive innovation in automotive technology.In this clip
From this podcast
Decoder with Nilay Patel
Why GM ditched CarPlay, with software boss Baris Cetinok
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