Published Dec 2, 2024

Rewind: Bluesky CEO Jay Graber on the future of federated social media

Bluesky CEO Jay Graber discusses the transformative ambition of decentralizing social media with an open protocol, exploring innovative moderation strategies, and enhancing user experience through unique design elements, as she envisions a future where individuals reclaim control over their online identities.
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  • Composable Moderation

    Bluesky's innovative approach to moderation is centered around the concept of composable moderation, allowing users to customize their moderation experience. explains that Bluesky provides default algorithms while enabling users to build their own, resulting in a diverse ecosystem of over 40,000 custom algorithms 1. This flexibility aims to create a more dynamic and responsive moderation system, where users can tailor their experience to their needs. Graber highlights the potential of this system, stating:

    It's fundamentally open, taking that from the fundamental premise, rather than trying to add that as an intervention into a centralized system not designed for it.

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    This approach contrasts with traditional centralized moderation, offering a more adaptable and user-driven solution 2.

       

    Handling Scale

    As Bluesky's user base rapidly expands, scaling its moderation tools presents significant challenges. discusses the hybrid approach Bluesky employs, combining human moderation with automated tools to address issues like spam and potential AI-generated content 3. This strategy allows for flexibility and adaptability, crucial for managing the complexities of a growing platform. Graber emphasizes the importance of preparing for jurisdictional challenges, noting:

    Our goal right now is to grow and get to that kind of scale where these will be a good set of problems to have.

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    By integrating expertise early, Bluesky aims to navigate these challenges effectively and maintain a robust moderation system 4.

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