How an Excel TikToker manifested her way to making six figures a day

Creative Brand

Kat Norton, known as Miss Excel, has built a unique brand by leveraging TikTok and Instagram as her primary marketing channels. She creates engaging Excel courses infused with creativity and fun, which she sells through platforms like Thinkific. Her approach is distinct from typical influencers, focusing on maintaining a healthy relationship with social media while staying true to her authentic self.

My overall purpose on this planet is to light up as many people as I can. I'm here. I want everyone living in their authentic purpose.

--- Kat Norton

Kat's strategy involves balancing her personal life with her professional persona, allowing her to connect with her audience without oversharing 1 2.

   

Independent Strategies

Kat's business model stands out by operating independently of social media platforms, focusing on selling courses directly to her audience. She learned video editing from scratch and uses software like WeVideo to create content without platform watermarks, ensuring her videos are versatile across different channels. This independence allows her to maintain control over her brand and content.

I've done a couple of like ads for like supplement companies and things like that. They don't make me money. They're not translating.

--- Kat Norton

Her courses remain fresh and engaging, with plans to update them as Excel evolves, ensuring they stay relevant and valuable to her audience 3 4.