Published Mar 9, 2021

How Twitter is building its future, with Kayvon Beykpour

Kayvon Beykpour delves into Twitter's strategic evolution, focusing on enhancing user interaction with new audio features like Spaces, user experiences like TweetDeck, and novel monetization tactics such as superfollows and newsletters, all while innovating moderation to ensure healthy conversations.
Episode Highlights
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Episode Highlights

  • Tweetech

    Twitter is undergoing a significant transformation with improvements to TweetDeck and API access, aiming to enhance developer and power user engagement. highlights the company's commitment to revamping TweetDeck and restoring trust with developers by aligning the API with internal tools 1. He acknowledges past missteps but emphasizes the importance of developers in Twitter's ecosystem, stating,

    It's one of the reasons why Twitter is where it is today is because of developers doing cool shit that we would have never thought to do.

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    The focus is on enabling developers to create innovative solutions, although third-party access to features like Spaces is not an immediate priority 1.

       

    User Experience

    The evolution of Twitter's user experience is marked by new product features that aim to diversify user interaction. notes that Twitter's future could shift from text-based interactions to more dynamic content like audio and video 2. discusses the development of audio features, such as Spaces, which have gained traction over previous initiatives like voice tweets 3. He reflects on the journey to focus on multi-person audio formats, acknowledging the success and excitement they bring:

    We've found much more customer success and impact and excitement around the multi party experience than we did with the voice tweets experience.

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    These innovations are designed to inspire existing users and attract new ones by offering a broader range of tools and monetization options 2.

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