X CEO Linda Yaccarino defends Elon Musk, and herself, at Code 2023

User Engagement

Linda Yaccarino, CEO of X, addresses the platform's user engagement metrics, highlighting a significant increase in time spent on the platform since June. She contrasts this with external reports suggesting a decline, emphasizing the platform's growth in curated environments and conversations 1. Despite claims of a 75% decline in content, Yaccarino insists that content posting has increased, even with aggressive anti-spam measures 2.

The users of X, our community of ferociously loyal user base, shows up everyone who's in marketing in this room.

--- Linda Yaccarino

Yaccarino's defense of X's engagement metrics underscores her commitment to the platform's evolving role in global communication.

   

Advertiser Relations

Yaccarino discusses the return of advertisers to X, noting that 90% of the top 100 advertisers have returned, and 1,500 have rejoined in the past twelve weeks 3. She attributes this resurgence to the platform's unique position in the digital landscape, offering unparalleled communication and transaction capabilities 4.

X will become the best, most useful platform to what the consumers want.

--- Linda Yaccarino

This optimism is bolstered by the company's near break-even operating cash flow, with profitability expected in early 2024.

   

Subscription Debate

The debate over X's potential shift to a subscription model is a focal point, with Yaccarino questioning the feasibility of eliminating a free version of the platform 4. She emphasizes the importance of user experience and the platform's transformation under Elon Musk's leadership 5.

Are you really just a coo or a, I don't know, CEO and name only?

--- Linda Yaccarino

Yaccarino's role as CEO is scrutinized, with discussions on her influence over product decisions, which remain under Musk's purview.